
Elena Iudakova
English , RussianElena Iudakova is a certified hypnotherapist and sports massage therapist based in Cape Town. Originally trained as a lawyer in Russia, she shifted paths after years of travel, caregiving, and soul-searching. Her healing journey began through personal transformation—first as a massage therapist, then through hypnotherapy, which helped her break recurring patterns in her relationships. Today, Elena blends deep presence, compassionate listening, and intuitive guidance to help others unlock what’s buried in the subconscious and create lasting emotional and energetic shifts. She works both in person and online.
My Story
I was trained as a lawyer in Russia, but even before I graduated, I knew it wasn’t my path. After a breakup and feeling completely unanchored, I followed a gut feeling and signed up for a student work and travel program. I ended up in Cape Town—and from the moment I arrived, something felt right. It was the first step of a longer journey.
I worked as an au pair for a couple of years, then moved back to Russia and bounced between cruise ship jobs and entrepreneurial experiments: I opened a model agency, then a travel agency—nothing felt fully aligned. All the while, I carried this inner knowing that I belonged somewhere else. I missed Cape Town deeply.
Eventually, I came back and followed what felt good. I trained as a personal trainer and sports massage therapist, and started my own practice. But it was in 2019, during a difficult period of repeated heartbreak, that I discovered hypnotherapy. I had four sessions, and everything changed. Patterns that had held me back began to dissolve. Within six months, I met my current partner—and it was a completely different experience of love and safety.
That transformation made me want to share hypnotherapy with others. I trained at the South African Institute of Hypnotism and started practicing with my massage clients. In 2024, I began offering it professionally, and now it’s a central part of my work.
My deepest fulfilment comes from helping people move past old stories—whether emotional, relational, or subconscious—and into the freedom of who they really are. Healing doesn’t have to take forever. When we access the deeper mind, everything shifts.